In 2023, there are three clear trends in the art coating industry. First of all, consumers' expectations for home life have shifted from functional needs to emotional needs. Secondly, in the post-epidemic era, the home has become a multi-scene harbor, including work, life, social and hobbies, so the wall color matching and effect design need to meet the needs of The Times. Finally, consumers have higher expectations for price performance in the post-pandemic era, and they want more value for money, but also value products with excellent design and functionality. In short, the art coating market is facing new opportunities and challenges in terms of consumer groups, consumption structure and consumption trends.
Art coatings can obtain a broad space for development in 2023, which has a great relationship with its own characteristics. On the basis of being highly functional, art coatings bring artistry to the extreme. With the change of fashion trends, the decoration style is also constantly changing, which determines what kind of effect art paint needs to show. The wide variety of art coatings and rich colors mean that it is changeable enough to match a variety of decoration styles, such as light luxury, simple, new Chinese, industrial style and so on. In addition, the art paint itself is also advancing with The Times, can match the different style preferences of consumers. For example, in recent years, it has extended the subcategories such as Ya-crystal stone and micro-cement, and the emergence of these new categories has developed around the user experience of consumers, showing strong artistry, and making this market cake bigger and bigger.
With the continuous change of consumer demand, the art coating market is ushering in a period of explosion. As a substitute for latex paint, art paint not only has the compound color and texture texture that water-based paint is difficult to achieve, but also has a unique artistic effect, which meets the personalized consumer needs and aesthetic pursuit of young people. Compared with latex paint, art paint has overcome the shortcomings of wallpaper easy to change color, warping, foaming, joint, short life, and has many advantages such as easy construction of latex paint, long life, exquisite wallpaper pattern, and diversified decorative effects.
With the continuous upgrading of consumer demand for home improvement design, as well as the rise of young consumer groups, the prospects of the art coating market are very broad. SATU PAINT has seized this opportunity to continuously improve its product quality and service level to meet the needs of consumers and stand out in the fierce market competition.
Post time: Mar-20-2024
